1. Look, I get the hype around video, but between you and me, measuring true ROI is still a puzzle for us. Has anyone had success assigning clear dollar values to video campaigns beyond views and clicks?

https://www.red-bookmarks.win/1-look-our-saas-startup-jumped-into-video-content-six-months-ago-and-our-demo-video-boosted-sign-ups-by-18-but-i-m-still-wrestling-with-measuring-true-roi-beyond-vanity-metrics-anyone-here-track-how-video-views-translate-directly-to-sales-conversions

1. Look, I get the hype around video, but between you and me, measuring true ROI is still a puzzle for us. Has anyone had success assigning clear dollar values to video campaigns beyond views and clicks? 2