behavioral marketing strategy

https://wiki-tonic.win/index.php/Why_Cross-Cultural_Consumer_Research_Matters_for_Global_Brand_Strategy

Behavioral marketing strategy uses data on how people actually interact with your brand—like what they click, buy, or ignore—to tailor messages and offers. For example, if a customer browses hiking gear but doesn't buy, you might send a follow-up with a discount on boots. It feels less like spam and more like a brand that gets you.