digital marketing
https://getadvertisingservicesguide.alderbrief.com/posts/how-advertising-services-have-changed-the-way-we-connect-with-customers
Digital marketing is basically using online channels like search engines, social media, and email to connect with potential customers. It goes beyond just posting ads; it involves content creation, SEO, and analyzing data to understand what resonates with people. It's about building relationships and driving engagement in a way traditional marketing can't always match, turning clicks into meaningful interactions.