Entertainment is no longer something you just watch. Modern apps are designed...

https://dlf-ne.org/what-does-behavioral-analytics-actually-mean-for-you-and-no-its-not-just-better-experiences/

Entertainment is no longer something you just watch. Modern apps are designed for your phone so they fit into your day naturally. By tailoring content to your specific taste and adding rewards like points or streaks, these services feel uniquely yours