Most content fails because it lacks a clear reason to exist. Readers only share...

https://www.tumblr.com/weepingmountainzealot/817310272375160832/should-i-include-share-buttons-on-every-page-or

Most content fails because it lacks a clear reason to exist. Readers only share what makes them look insightful to their peers. If your opening doesn't hook them in 3 seconds, they move on