Negative search results can damage your brand’s reputation and hurt conversion...

https://www.jelly-bookmarks.win/negative-search-results-can-stall-your-sales-but-you-don-t-have-to-live-with-1

Negative search results can damage your brand’s reputation and hurt conversion rates. You don’t always need to remove content to fix the problem; often, suppression is the more effective, sustainable strategy