Online entertainment is shifting from passive viewing into an active experience...

https://wiki-club.win/index.php/The_Evolution_of_the_Audience:_What_are_Group_Participation_Tools_on_Entertainment_Platforms%3F

Online entertainment is shifting from passive viewing into an active experience as platforms compete for our attention. Features like live chat allow audiences to shape the narrative in real-time, while tailored recommendations ensure feeds feel personal