<p>하지만 아마존은 대한민국 업체 간 경쟁이 치열하고, 아마존의 장점인 빠른 배송이 한국에선 차별 포인트가 되지 않는 등의 이유로 대한민국 시장 진출을 망설였다. 2005년 중국에 진출했다가 알리바바·징둥 등 현지 회사에 밀려 16년 만에 철수한 경험도 많이 작용했다.</p>
<p>전미소매협회에 따르면 이달 1~1일까지 7832명의 성인들을 타겟으로 인터넷조사한 결과 이미 63%의 쇼핑객이 선물을 구매하기 시작했다. 그럼에도 추수감사절부터 사이버먼데이(미 추수감사절 연휴 후 첫 금요일까지) 500만명에 가까운 청년들이 더 쇼핑할 것으로 전망한다고 협회는 전했다.</p>
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