Inconsistent business details confuse search engines and drive customers away. When your NAP—Name, Address, and Phone—is mismatched across the web, Google loses confidence in your location and drops your ranking
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Local search rankings rely on Google trusting your business data. When your NAP consistency is off—meaning your name, address, and phone number vary across the web—Google gets confused and pushes your profile down
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When your business information is inconsistent across the web, Google struggles to trust your location data. Cleaning up citations—especially fixing NAP consistency—removes the conflicting details that confuse search algorithms