Rank tracking is largely dead. AI Overviews caused a 30% EU CTR drop as...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is largely dead. AI Overviews caused a 30% EU CTR drop as zero-click results dominate the landscape. Pivot to AI visibility using live dashboards and schema-first content