Scaling into Europe often feels like a game of whack-a-mole with search...

https://zulu-wiki.win/index.php/CcTLD_vs_Subfolder:_The_Ultimate_Guide_to_Domain_Architecture_for_the_European_Market

Scaling into Europe often feels like a game of whack-a-mole with search engines. I’ve seen countless APAC brands lose 30% of their organic traffic during a migration due to messy hreflang setups