Short brand names work better for digital gaming because they fit neatly in...

https://milosmasterperspectives.trexgame.net/why-short-names-are-easier-to-repeat-in-customer-support-chats-1

Short brand names work better for digital gaming because they fit neatly in mobile headers and app icons, making them easy to spot at a glance. They’re also easier to say and remember, which helps players find and talk about your game more naturally