What to Check Before Committing to a Long Term Ad Placement

https://thetrafficnotebook.alderbrief.com/posts/what-to-check-before-committing-to-a-long-term-ad-placement

Before signing a long-term ad placement, make sure the platform's audience matches your target market and review their ad metrics and reporting frequency. Also, clarify cancellation terms, pricing stability, and how ad fatigue is managed to avoid wasting budget on declining performance over time.