When to choose promotional giveaways over practical event merchandise

https://madetomark.birchreport.com/posts/when-to-choose-promotional-giveaways-over-practical-event-merchandise

Sometimes a fun, memorable giveaway like a branded stress ball or quirky sticker makes more sense than a practical item. Choose promotional giveaways when your goal is to spark conversation, create buzz, or leave a lasting impression rather than provide everyday utility—perfect for trade shows where you want people to stop by your booth and remember your brand long after.