Why do we keep refreshing our feeds? It turns out, structured uncertainty is...

https://false-brake-c23.notion.site/Our-brains-crave-the-thrill-of-the-unknown-That-s-why-platforms-use-structured-38064d6235408092b888ca9da97b1a52

Why do we keep refreshing our feeds? It turns out, structured uncertainty is the engine of the attention economy. By using immediate feedback loops, apps tap into our brain's love for a gamble