Why Technical Marketing Directors Lose Executive Buy-In When They Only Measure DR and Referring Domains

https://seo.edu.rs/blog/when-template-outreach-crashed-a-campaign-how-a-risk-register-pulled-an-agency-back-10891

Industry data shows technical marketing directors and SEO managers fail 73% of the time when they try to justify agency selection to executives while measuring only Domain Rating (DR) and referring domains