Why what does Gen Z use instead of Google for brand discovery matters for SEO

https://wiki-byte.win/index.php/Comparing_Consumer_Search_Habits:_How_Has_SEO_Adapted_This_Year%3F

Understanding what does Gen Z use instead of Google when finding new brands reveals important SEO shifts. Emphasizing social media channels and the unique ways users uncover brands helps marketers refine their SEO tactics for the 2026 digital landscape.